Monday, 2 May 2011

April Showers Bring May Collections?

As the April showers come to an end, Essie makes yet another breakthrough with a new pallette that will surely put May flowers to shame. Color me Braziliant is a summer collection inspired by beaches, sand and everything else under the sun.

The collection includes six new bright, bold shades:
Super bossa nova, Meet me at sunset, Too too hot, Smooth sailing, Braziliant and Absolutely shore.
According to the responses at http://www.makeupandbeautyblog.com/daily-photo/essie-summer-2011-color-me-braziliant/, customers are loving the new collection and claim that it is perfect for summer.

If the weather hasn't inspired you yet, Color me Braziliant will surely lighten your mood- and your nails!

The palette as Essie describes is sizzling, upbeat, vibrant and hot! http://www.essie.com/latest-collection/. The bright selections certainly emphasize Essie's steps towards innovation as she breaks away from the typical soft shades. The beach inspired collection has readers and buyers ready for sandal season, forget the tans- fans are ready to show off these braziliant colors.

Surely, this collection will contrast and stir up competition with O.P.I's summer collection (previously mentioned in earlier postings). The bright shades from both brands will have customers in a rut as they battle between the the Texas heat (O.P.I) and the Braziliant weather (Essie). Who can survive the approaching summer heat? There is only room for one bold palette, which will you be wearing?

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